Website and Digipak link analysis
The first link between the Imagine Dragons website and also their album Night Visions was the use of the dark purple and the foggy and gloomy setting in which is featured in both types of media. This link between the two provides great continuity for the user and makes them aware straight away that there is some connection between the website and album and so they will recognise it if they see it.
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The next relationship between the album and the website is the use of the iconic Imagine Dragons font or logo which is clearly shown across both platforms. This incorporation of font across both types of media reinforces to the users or fans that they are both connected and are linked together. This consistent house style helps to ensure that the user knows that both platforms are linked.
The next link between the website and album is the fact that the album "Night Visions" is shown on the website so that it can be bought buy consumers. Through the incorporation of the album on the website it has meant that people will immediately be aware of the link between the two platforms and it also enhances the professionalism of the website as you get to see more of what the band has to offer.
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The final link between the Imagine Dragons website and the album "Night Visions" by Imagine Dragons is the use of the font colour due to the fact that this use of white throughout but also on the dark background presents to the users continuity and it ensures that they will notice the clear house style and therefore the link between all the pages and the album.