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Website Analysis

The logo or name "Imagine Dragons" which is shown at the top of the webpage shows a clear distinction between the name of the band and the albums they have released as this exact font is shown across the albums to create a house style and make sure that the audience are aware that they are both in fact by the same band.  

Imagine Dragons Website

Fall Out Boy Website

The colours used within this website clearly show a consistent house style throughout all of the pages and it also relates very well to the genre of music due to the fact that it portrays a very dark and gloomy nature. Furthermore the use of these dark colours presents to the fans and other viewers of the website that the band are consistent in their design which therefore shows the professionalism of the band.

Something that I found which was a prominent aspect of the website was the information surrounding tours both past and present. The website clearly showcased merchandise surrounding the tours that the band had done and through this advertising they are able to entice fans to go to concerts in the future after seeing how amazing and popular the previous ones were.

Another aspect of the website which was very much noticeable was the interactivity element of it. It was clear through going through and analysing the website that the interaction between the band and their fans was very important to them and therefore they would use images from social media to show people what they were getting up too. Also it gave people the opportunity to sign up for a weekly update on the bands movements and this interactive feature the website has provided allows fans to feel like they are closer to the band and it will hence increase their followings.

Final thing I noticed was the use of the task bar at the top of the page as it gave the user the opportunity to access, news, Tour, Music ,videos, photos and many more and this variety of separate sub pages enhances the information that fans can get from the site and it saves them from going to any other webpage to find the information as it is all present within their very own site. It is an essential aspect of the site due to the fact that the diversity of pages gives the user the choice of what they want to look at rather than restrict their surfing.

Conclusion

The first thing I noticed when going through the website of Fall Out Boy was that the main navigation bar was very similar to that of the Imagine Dragons website as it provided the users with the opportunity to access specific pages such as videos, photos and touring information. This information that is provided on the site shows how important it is as it is included in multiple sites and therefore the users will be able to access pivotal info.

The next key aspect of the site that I discovered when analysing was the inclusion of the album cover as the main image at the top of the page when you first open the site. This inclusion of the album cover presents continuity and a direct link between the band and their site which will portray a professional and eye grabbing website because of the recognisable image shown and hence meaning the users will understand the connection between the two separate types of media.

Another feature that the Fall Out Boy website has is the consistent house style running throughout the whole site. This is shown through the use of the main album photo as shown at the top of the site. Furthermore this use of the image throughout each page along with the consistent use of the white background creates a recognisable house style and means that the users when navigating the site are aware that all the pages are linked.

Another key aspect of the site I noticed when analysing was the incorporation of the interactivity as throughout the entirety of the home page there was links between the official Fall Out Boy Facebook and Twitter along with other social media. This clever feature that has been used enhances the appeal of the website due to the fact that it makes the users feel more interacted and closer to the band and their daily movements. This interactive element I feel would be good to include as it would appeal to the current trends and the rise in popularity of social media.  

The final feature I noted was the inclusion and the showcasing of the music video "Irresistible" and "Uma Thurman". This incorporation of the videos provides fans and people who are not so familiar with the work of Fall Out Boy the chance to relive and discover the amazing music they perform. Also by putting these videos on the site it clearly depicts to the users who the website is dedicated too and therefore ensuring continuity throughout.

Once analysing these websites from our chosen genre I can conclude that I will try to include the following features as I feel that it will help in creating an authentic and realistic looking site. The first feature I will use is the inclusion of the Imagine Dragons name/logo at the top of the page as I feel that when looking online it is an important aspect due to the fact that it highlights straight away that it is Imagine Dragons website as the logo or font is so iconic. Another feature I will try to include is the layout of the home navigation bar as on both Imagine Dragons and Fall Out Boy's websites the navigation bar are very similar giving the user easy, simple and quick access to all the information. Another feature I will try to include in the website is the incorporation of interactivity and social media as I feel this is becoming an essential part of society and other famous websites and so I will try to link Instagram, Facebook, Twitter, Snapchat etc. Finally I would like to include would be the stereotypically dark and gloomy colour schemes and house style running throughout due to the fact that it relates very much to our chosen genre and also the Imagine Dragons website who's song we are using incorporates the colours shown on their album Night Visions in creating a dark and smoky setting which  I believe would be good to include in order to crate a realisitc looking website. 

By Grace Harris

​A2 Media

Jake Attaway

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