Launched in 1981. First ever music channel. It has launched other sub channels such as MTV Hits, MTV Rocks and MTV base. It tends to play songs from the UK charts.
Launched in 1998. It is based on the radio station Kiss 100, Has launched other sub channels such as Kerrang, and Heat. It tends to play trance, hip-hop and R&B
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MTV Music if for the United Kingdom as well as Ireland, it features music from the Top 40 Charts which is often hosted by a celebrity and in some instances there is a famous guest. There is a very large audience as this particular television channel does not specify to one genre and therefore it shows programmes such as "Official UK Top 40". The likes of Drake, Rihanna, Calvin Harris and Pharrell Williams are all shown on this channel because it offers such a broad spectrum of genres.
MTV Base's main focus is on R&B, Soul and Reggae music. Despite the channel specifiying to the genres stated before the channel does occasionally play old hits which may not necessarily fit into the genres this channel is linked too. Furthermore on this channel artists such as Craig David, The Weeknd and Ariana Grande all feature.
MTV Dance is a music channel with the sole purpose to promote electronic dance music. This channel is operating 24 hours a day and publicises artists from DJ Snake to Calvin Harris and Disciples. The most common shows that are run by this channel include Big Party Tunes.
MTV Rocks is a channel which is solely dedicated to listeners of Alternative Rock and Rock music. It is also a 24 hour channel which showcases music from artists such as Imagine Dragons, Coldplay and The Killers.
4Music Channel is a Channel 4 owned music channel and it generally plays songs from the Pop and Dance genre. This channels target audience is quite varied due to the fact that songs are played from the last 10-15 years as long as they are Pop or Dance and hence meaning that the audience's age is varied. Artists such as Jason Derulo, Taylor Swift and Justin Bieber are all showcased on this channel.
MTV Classic is a subsidiary channel of MTV and its main purpose is to showcase a diverse variety of music from the 60's and 70's to the present day. The channel even shows live performances from bands and artists from way back in the 50's and 60's. Artists that feature on this channel include the likes of Elton John and also the Beach Boys.
Kiss TV was launched back in 1998 and is a variation of the radio station Kiss FM, it is readily available on both sky and virgin media and generally plays R&B as well as Hip Hop. This channels target audience is very large due to the popularity of both genres shown however as shown by the name "Kiss" this channel is targeted more at females rather than males. On this channel you would expect to hear music from artists such as Little Mix, Ariana Grande and Bruno Mars.
Kerrang! TV is an adaptation of the popular magazine Kerrang!, and it showcases heavy metal and hard rock acts such as Green Day and 30 Seconds to Mars. It was launched back in 2001 by EMAP and is now a joint project between both Bauer Media Group and Channel 4. Despite focusing on hard rock and heavy metal it does play classic rock songs from bands like Aerosmith and Guns N'Roses.
Research into existing music channels
Brief overview on the main TV providers
In conclusion I believe that the best music channel to put our song onto would be MTV Rocks due to the fact that this channel displays Alternative rock and Indie rock and this very much fits in with the genre of music we have chosen. By choosing this channel I feel that we will be able to grab the attention of our target audience much more easily as our audience would be watching this channel to see all the new and hot alternative rock songs currently in the charts.
Launched in 2008. It replaced The Hits TV. Its sub channels consist of Film4, Kiss, Magic, Kerrang and Channel 4. It tends to play songs from the UK charts.
