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At A2 your practical work is expected to be realised to be a far higher standard, both technically and conceptually than at AS with a highly competent use of technology. That means that you should be competent with the equipment and various software programmes before you start this project because you will be marked down if your work suffers because of your technical skills.

 

There is one major difference though between AS and A2. Instead of a preliminary task that was not marked in terms of quality, but was rather done as a development 'stepping stone', at A2 you are required to produce a main task and two other media outcomes that are equal in quality.

 

Production work for the main task in the Advanced Portfolio may be in the same medium as AS work (in order to allow for the development of skills within a particular medium) or a different medium (in order to allow for breadth of experience of different media forms). The ancillary tasks will ensure that you have the opportunity to explore a different medium at some point in your production work. So you will be working across media areas and you will need to develop skills in each of them If your music video is accomplished, but the website for the band is shoddy, the mark comes down.

 

The production element and presentation of research, planning and evaluation may be individual or group work (maximum group size is four). If you work in a group, the evidence for assessment may be presented collectively but I will still assess you on an individual basis for your contribution to aspects of the work, from planning, research and production to evaluation.

For this brief, you will need to produce:

 

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

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  • a website homepage for the band;

  • a cover for its release as part of the digipak (CD/DVD package);

  • a magazine advertisement for the digipak (CD/DVD package)

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The portfolio will be produced through a combination of two or more of the following media:

 

  • Video

  • Print

  • Web-based

  • Audio

  • Games software

Brief

​A2 Media

Jake Attaway

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